Most actors today agree that our modern society has to develop in more sustainable ways. This includes how we produce and consume clothing, shoes, accessories and other textiles. Virtually all major clothing companies in Sweden today have a work in progress in the area of sustainability, particularly in the production phase, but also increasingly at the user level to encourage increased reuse and recycling. At major clothing companies, CSR managers and sustainabilty heads today openly discuss how they work to realign their business models, production processes and store concepts towards improved sustainability.
But despite the growing interest in sustainability issues within the fashion industry, currently there is no common definition of what sustainable fashion actually means. As a starting point, Green Strategy has developed the following definition of “more sustainable fashion”: